How Google Search Ads Work

My name is Lee Brooker and i am going to talk about How Google search ads work.

These Google search ads are those you see on your results page when you type something into Google when you are looking for something. The point of this hub is to explain how the google search ads get there and what are their value to you.

People do web searches for 3 basic reasons:

1 - Entertainment, for exampe "whats the latest gossip in Hollywood!"

2 - Enlightenment, for example "what did 19th century critics really think about hamlet!"

3 - Information, for example "who can deliver flowers to my girlfriend in London tomorrow!"

When you do a web search you see Google search ads on your results page only when Google believes that they will further help with one of those 3 aims above.n If google cannot find search ads that complimemt your search results they will not put them onto the page which is displaying your search results.

Often these google search ads offer meaningful information, suppose for instance you do a search on flower shop, London. You will get a results page based on your keywords. Google search results are always ranked completely imparshly ny their own computer algorythmns and no one can pay google to improve their position for these results.

But advertisers can bid to have their ad placed on the top of the google search results and on the right hand side of the search ad results.

Take me for example, say I own a flower shop in the west end in London, any any particular moment I want my google search ads to reach those people who are most interested in flower shops located in and around London.

The moment someone does their search for something, Google calls that the moment of relevance. when my ad appears on the google search results page it might well be exactly the kind of information the searcher was looking for, and of course if the searcher clicks on the google search ad they wioll be taken straight to my flower shop in London website and I will have to pay google for the visit/click based on how much I bid to be in the position I chose.

The more that people click on my google search ad and go though to my website the more likely google will show my serch ad when someone searches for flower shops in london and ultimately the less I will pay for that visit or click over time.

Google will reward advertisers over time for creating google search ads that users actually find useful and relevant to their required search, this is reflected in your quality score.